Google Ads Management
Google Shopping Ads Management
Put your products at the top of Google with Shopping campaigns optimized for maximum ROAS. Managed by an ex-Google Account Strategist who knows how the algorithm thinks.
What's Included
Shopping Campaign Management, Done Right
Shopping Ads are won or lost in the product feed and bidding layer. I handle both, so your products get the visibility they deserve.
Product Feed Optimization
Title, description, image, and attribute optimization to win more impressions. The feed is your ad — I make sure it is the best version of your product possible.
Campaign Structure
Standard Shopping vs. Performance Max decision plus priority-based campaign splits by margin, category, or best-seller status.
Bid Strategy Management
Smart Bidding, manual CPC, and target ROAS applied by product group based on actual margin. Not one-size-fits-all bidding.
Competitor Monitoring
Track competitor positioning in the Shopping carousel and adjust your strategy to protect market share on your top SKUs.
Negative Search Term Management
Weekly search term reviews to block irrelevant queries from wasting your product budget. Especially critical for broad product categories.
Feed Health Monitoring
Weekly Merchant Center error checks to prevent disapprovals from silently killing your campaign delivery.
How It Works
My Shopping Ads Management Process
From feed audit to scaled profitability. I start with what's already there and build toward what the data shows is working.
Feed Audit
Review your Merchant Center setup, product data quality, disapproval rate, and current campaign structure for gaps.
Campaign Build
Structure campaigns by margin, category, or product priority. Clean hierarchy so you can control spend at the SKU level.
Bid Calibration
Set initial bids by product group, monitor ROAS by SKU, and adjust based on what the conversion data tells us.
Scale
Identify top-performing SKUs, reallocate budget to what is profitable, and expand feed coverage to grow revenue.
4.1x
Average ROAS across Shopping accounts
60%
Average revenue lift after feed optimization
25+
Ecommerce accounts managed
Who It's For
Shopping Ads Are Built for Product-Based Businesses
If you sell physical products or run an online store, Shopping Ads are typically your highest-converting and most scalable Google Ads format.
Let's Make Your Products Impossible to Miss on Google
Book a free strategy session. I'll review your feed, your campaign setup, and your competitors and show you exactly what is holding your ROAS back.
Get a Free 30-Minute Strategy Session →