Google Ads Management
Google Ads Audit Service
Most Google Ads accounts are wasting 20–40% of their budget on the wrong keywords, the wrong bidding strategy, or campaigns structured for an agency's convenience rather than your business goals. An audit tells you exactly where the waste is and what to do about it.
What's Included
A Full-Account Google Ads Audit — Structured, Written, and Actionable
This is not a machine-generated report with generic recommendations. I read every campaign, every ad group, every bidding setting, and every conversion action in your account. The output is a written document with specific findings tied to specific account elements — and a prioritized list of what to fix first for the fastest impact.
Account Structure Review
Evaluate campaign and ad group structure against best practices — keyword-to-ad group relevance, campaign type selection, budget allocation across campaigns, and segmentation logic.
Keyword and Match Type Analysis
Review keyword selection, match type distribution, and search term reports to identify irrelevant traffic, cannibalizing ad groups, and keyword gaps where you should be bidding but are not.
Negative Keyword Audit
Identify missing negatives that are bleeding budget on searches that will never convert — a consistent source of wasted spend in accounts without regular search term review.
Bidding Strategy Assessment
Evaluate whether your bidding strategy aligns with your goals and conversion data volume. Identify campaigns running smart bidding without sufficient data to make it work reliably.
Conversion Tracking Verification
Audit every conversion action — check for duplicate counting, unverified tags, incorrectly attributed values, and conversion actions that do not reflect actual business outcomes.
Prioritized Recommendations Report
A written report with findings organized by impact — high, medium, and low priority. Each finding includes the specific account element, the issue, and the recommended fix with enough detail to act on it.
How It Works
My Google Ads Audit Process
The audit is a standalone engagement — not a lead-in tactic designed to make your account look terrible so you hire me to fix it. The findings are honest regardless of whether we work together afterward. Most clients who receive the audit do choose to work together, but that is the outcome of useful work, not manufactured urgency.
Access and Intake
You grant read-only access to your Google Ads account and Google Analytics. A brief intake form captures your current goals, what you are paying per conversion now, and what a good result looks like to you.
Deep-Dive Audit
I review your full account across all 14 audit dimensions — structure, keywords, negatives, bidding, ad copy, landing pages, conversion tracking, audiences, and more. Typically 3–5 days for a medium-size account.
Report Delivery
You receive a written audit report with findings and prioritized recommendations. A PDF structured for sharing with your team or agency if you plan to implement changes with someone else.
Review Call
A 60-minute walkthrough call to go through the findings, answer questions, and discuss implementation options. You leave the call knowing exactly what to fix and in what order.
20–40%
Typical budget waste found in accounts without regular audit reviews
5 days
Typical turnaround from access granted to report delivered
14
Audit dimensions reviewed across every account — structure through attribution
Who It's For
For Businesses That Suspect Their Google Ads Account Is Not Running as Well as It Should
An audit makes sense any time there is a gap between what you are spending and what you are getting — or when you have been with the same agency for more than 12 months and have not received a formal account review in that time.
Find Out Exactly Where Your Google Ads Budget Is Going
Book a free strategy session. Tell me about your account, your current results, and what you are trying to understand. I will confirm whether an audit is the right starting point and what it would cover.
Get a Free 30-Minute Strategy Session →