Google Ads Management
Google Ads by Industry
Google Ads for a plumber requires completely different keyword strategy, campaign structure, and bid management than Google Ads for a law firm or an ecommerce store. I build industry-specific campaigns that match how customers in each vertical actually search and buy.
Industries I Serve
Google Ads Built for How Your Industry Actually Works
Generic Google Ads campaigns produce generic results. Every industry has distinct search behavior, different conversion paths, and specific campaign types that perform better than others. I build campaigns tailored to the economics and customer journey of your specific industry.
For Plumbers
Emergency calls, call-only ads, Local Service Ads, and tight service-area targeting for plumbing companies that live and die by the phone.
For Dentists
New patient acquisition campaigns, high-value procedure targeting, and appointment booking extensions for solo practices and multi-location dental groups.
For Law Firms
High-CPC bid management, practice-area segmentation, and aggressive negative keyword strategies for attorneys in competitive legal markets.
For HVAC
Seasonal budget management, emergency repair campaigns, system replacement targeting, and year-round maintenance agreement lead generation.
For Roofers
Storm damage campaigns, insurance restoration keywords, and pre-built surge campaigns ready to scale the moment a weather event hits your market.
For Ecommerce
Google Shopping campaigns, product feed optimization, Performance Max, and ROAS-first bidding strategies that grow revenue rather than just ad spend.
Industry-First
Every campaign is built around the specific search patterns and buying journey of your industry
13+
Years managing Google Ads campaigns across local service, professional service, and ecommerce verticals
No Lock-in
Month-to-month management — you own your account and all its data from day one
Why Industry Matters
What Changes When You Build Campaigns for a Specific Industry
The differences between industries are not cosmetic. They affect every decision in the account.
Keywords and Match Types
A plumber and a law firm both want local customers, but the keywords, match types, and negative lists that produce profitable campaigns are completely different. Industry determines keyword strategy.
Campaign Types and Ad Formats
Plumbers need call-only ads and Local Service Ads. Ecommerce stores need Shopping campaigns and Performance Max. Lawyers need search with heavy negative lists. The right campaign type is industry-specific.
Bidding Strategy and Budget
Legal CPCs can exceed $100 per click. Plumbing emergency keywords convert at high rates but require 24/7 coverage. Ecommerce campaigns need ROAS targets set by product margin. Bidding is industry-dependent.
Conversion Definition and Tracking
A phone call is the primary conversion for plumbers and HVAC. An appointment booking is the conversion for dentists. A revenue-attributed purchase is the conversion for ecommerce. Tracking setup follows industry logic.
Not Sure Which Campaign Type Is Right for Your Business?
Book a free 30-minute strategy session. Tell me your industry, your market, and what you want to achieve. I will give you a clear picture of what Google Ads can realistically deliver — and what it cannot.
Get a Free 30-Minute Strategy Session →