Google Ads Management
Google Performance Max Campaign Management
PMax is not plug-and-play. Without the right asset groups and audience signals, Google's AI will burn your budget on the wrong placements. I set it up the right way.
What's Included
Performance Max Management That Actually Performs
The difference between a PMax campaign that scales and one that wastes money is the setup. Asset groups, audience signals, and exclusions have to be right from day one.
Asset Group Architecture
Separate asset groups per product line, service, or audience segment. Each group gets its own tailored headlines, descriptions, and imagery.
Audience Signals
Feed Google's AI your best customer data so it learns fast and targets accurately. Customer match lists, in-market segments, and website visitor audiences.
Creative Asset Management
Headlines, descriptions, images, and video assets tailored per group. Low-performing assets are rotated out based on Google's asset performance ratings.
Search Themes
Guide where your budget goes without restricting automation. Search themes tell Google what queries matter most for your business.
Brand Safety and Exclusions
URL and topic exclusions to prevent brand cannibalization and keep your campaigns away from irrelevant placements and competitor-adjacent content.
Monthly Performance Reporting
Insight reports, asset group analysis, and a plain-language summary of what the AI is doing with your budget and what we will adjust next.
How It Works
My Performance Max Management Process
PMax needs a careful launch. The first 30 days of data shape how the algorithm behaves for months. Getting it right early saves significant budget.
Strategy
Map your offer to the right PMax structure. Decide what to run in PMax vs. standard Search so the two campaign types complement each other.
Build
Create asset groups, upload creative assets, set audience signals, configure conversion goals, and apply brand exclusions before launch.
Monitor
Daily account checks for the first 30 days. The learning phase is where most budget is wasted if no one is watching.
Optimize
Rotate assets based on performance labels, adjust budget, expand or prune asset groups, and refine audience signals monthly.
40+
Performance Max campaigns managed
35%
Average CPA reduction vs. legacy campaigns
6
Google channels covered in one campaign
Who It's For
Performance Max Works Best When Your Budget Is Ready
PMax is a powerful tool for businesses spending enough to give Google's algorithm enough data to work with. It is not a starter campaign type.
Get Performance Max Working the Way Google Intended
Book a free strategy session. I will review your current PMax setup (or build you one from scratch) and tell you exactly what needs to change.
Get a Free 30-Minute Strategy Session →