One of the main features of a Google-friendly backlink profile is link diversity. This article looks at the variations in anchor text needed for building natural backlink profile.
Which entities to use for each of those variations. It is a link that was not asked for but instead is organically given based on content value.
There is an enthusiasm to always go for that exact match to help with rankings. But the brand and partial links can be valuable in terms of the overall macro goals.
Brand
For example:
- pijushsaha
- pijushsaha.com
- www.pijushsaha.com
- pijush saha
Where to use:
- Partners and suppliers
- Company social media profiles e.g Facebook
- Company profiles e.g Google Places
- Employee social media profiles e.g LinkedIn
- Employee social media profiles e.g LinkedIn
Undirected
For example:
- Click here
- https://pijushsaha.com/
Where to use:
- Never ask for this kind of link but I wouldn’t ask the webmaster to change it. Unless the linking domain was a highly relevant authority
Exact match
For example:
- Pijush Saha Course
- Pijush Saha Training
- Digital Marketing Tips
- Digital Marketing Training
- Digital Marketing Course
Where to use:
- Paid directories
- Internal links
- Editorial links on external blogs
- Links in press releases
- Links in articles
Exact match with brand
For example:
- Digital Marketing Training – Pijush Saha
- Digital Marketing Course – Pijush Saha
- Digital Marketing Tips – Pijush Saha
- Learn Digital Marketing – Pijush Saha
Where to use:
- Blogroll/ links section
- Social Bookmarking
Partial match
For example:
- Tips for great digital marketing campaigns
Where to use:
- Links in articles
Partial match with brand
For example:
- Tips for great digital marketing campaigns from pijush saha
Where to use:
- Blog comments
- Forum comments
Related terms
For example:
- Data Driven Digital Marketing
- Digital Marketing Bootcamp
Where to use:
- Internal articles
- External editorial articles
Related terms with brand
For example:
- Full Stack Digital marketing Training – pijushsaha.com
Where to use:
- Blogroll/link section
No-follow
Where to use:
- Social media
- Social bookmarks
- Wikipedia
At last, natural backlinks are more important than ever. It is not only for rankings but also for traffic and industry recognition.
So, reaching out to those people who might be interested in sharing your content. It should not be separated from the conception of natural links.
It may be a more effective strategy that uses different words and phrases to create a natural backlink profile.
Now, what’s your idea about building a natural backlink profile. Pls share your thoughts and what topics do you want to hear next? Comment us below. Thank You.
