Black Friday 2025: 17 AI Tools Every Marketing Agency Must Buy (Save $10,000+ This Week)

Running a digital marketing agency in 2025? This Black Friday could save you $10,000+ on essential tools.

I’m buying all 17. Let me show you why you should too.

These aren’t random tools. Each one solves real agency problems. Client work. Team productivity. Revenue growth.

Why This Black Friday Matters for Agencies

Regular prices hurt. $50 here. $100 there. Suddenly you’re paying $2,000 monthly.

Black Friday changes everything.

Typical savings:

• 50-80% off annual plans
• Lifetime deals available
• Bundle discounts stack
• Extra months free
• Locked-in pricing forever

My agency stack costs:

• Regular price: $24,000/year
• Black Friday price: $8,500/year
• Savings: $15,500/year

That’s one extra team member. Or bigger profit margins.

My Complete Black Friday 2025 Tool Stack

1. CodeSpy – Competitor Research Tool

What it does: Reveals competitor’s marketing strategies.

See exactly:

• Competitor ad copies
• Landing pages
• Email sequences
• Sales funnels
• Traffic sources
• Conversion tactics

Why agencies need it:

Stop guessing what works. Copy proven strategies.

Client results faster:

• See what competitors do
• Model successful campaigns
• Beat them at their game
• Show clients competitive intel
• Win more proposals

Regular pricing: $97/month Black Friday deal: Usually 60% off Expected price: $38/month (annual)

Perfect for:

• Competitive analysis
• Client proposals
• Campaign planning
• Market research
• Strategy development

Pro tip: Use for every new client. Show them competitor gaps. Win the contract.

2. Hostinger – Web Hosting

What it does: Hosts client websites super fast.

Why it’s essential:

For agencies managing multiple sites:

• Host 100 websites
• Lightning fast speed
• 99.99% uptime guaranteed
• Free SSL certificates
• Easy client management
• White label options

Client benefits:

• Their sites load in 0.7 seconds
• Better Google rankings
• Happy website visitors
• No downtime disasters
• Professional email included

Regular pricing: $2.99-8.99/month Black Friday deal: Usually 75% off + extra months Expected price: $1.99/month (48 months)

Perfect for:

• Client websites
• Landing pages
• Demo sites
• Agency portfolio
• Test environments

Revenue opportunity: Charge clients $50/month. Cost you $2. Pure profit margin.

3. Surfshark VPN – Agency Security

What it does: Protects your entire agency online.

Why agencies need VPN:

Security essentials:

• Protect client data
• Secure public WiFi work
• Hide IP from competitors
• Access geo-restricted tools
• Unlimited devices

Agency use cases:

• Check ads from different countries
• Scrape competitor data safely
• Secure remote team
• Access restricted markets
• Test international campaigns

Regular pricing: $2.19/month Black Friday deal: Usually 85% off + extra months Expected price: $1.99/month (24 months)

Perfect for:

• Team security
• International campaigns
• Competitor research
• Remote work protection
• Client confidentiality

Critical: One data breach destroys agency reputation. VPN is insurance.

4. SEOWriting.AI – Content Factory

What it does: Creates SEO blog posts instantly.

Agency superpowers:

Scale content production:

• 50 articles/month ($19 plan)
• Full SEO optimization
• Automatic internal linking
• Built-in keyword research
• WordPress direct publishing

Client deliverables:

• Blog content packages
• SEO articles
• Product descriptions
• Landing page copy
• Social media content

Regular pricing: $19/month Black Friday deal: Usually 25% off + extra credits Expected price: $14/month (annual)

Perfect for:

• Content marketing clients
• SEO packages
• Blog management
• Bulk content creation
• Quick turnarounds

Money math: Charge client $500/month for 10 articles. Cost you $19. $481 profit.

5. Prettify/Prioritize Tool

What it does: (Need clarification on exact tool)

If this is a design or project management tool, agencies need it for:

• Client project organization
• Visual presentations
• Workflow management
• Team collaboration

Black Friday strategy: Look for 50%+ discount on annual plans.

6. ElevenLabs – AI Voice Generation

What it does: Creates ultra-realistic AI voices.

Agency applications:

For client projects:

• Video voiceovers
• Podcast intros
• Ad narration
• Course content
• Phone systems
• Audiobook creation

Why it’s magic:

• Sounds 100% human
• 29 languages supported
• Clone any voice
• Emotional control
• Commercial license included

Regular pricing: $5-$99/month Black Friday deal: Usually 50% off annual Expected price: $2.50-49/month

Perfect for:

• Video production
• Audio content
• Multi-language campaigns
• Scalable voiceovers
• Client presentations

Revenue boost: Offer voiceover services. No voice actor needed. Pure margin.

7. Instantly.AI – Cold Email Automation

What it does: Sends personalized cold emails at scale.

Agency lead generation:

Get more clients:

• 10,000 emails/month
• Unlimited email accounts
• A/B testing built-in
• Deliverability optimization
• Response management

Features that matter:

• Warm-up emails automatically
• Avoid spam folders
• Track opens and clicks
• Smart follow-ups
• CRM integration

Regular pricing: $37/month Black Friday deal: Usually 40% off Expected price: $22/month (annual)

Perfect for:

• Agency outbound
• Client acquisition
• Partnership outreach
• Link building campaigns
• Guest post pitching

ROI: One new client pays for entire year. Rest is profit.

8. Apollo.io – Sales Intelligence

What it does: Database of 275 million contacts.

Agency prospecting power:

Find perfect clients:

• Search by company size
• Filter by industry
• Find decision makers
• Get verified emails
• Track company changes

Outreach automation:

• Email sequences
• LinkedIn integration
• Call scheduling
• Meeting booking
• Pipeline management

Regular pricing: $49/month Black Friday deal: Usually 30% off Expected price: $34/month (annual)

Perfect for:

• New client prospecting
• Partnership building
• Influencer outreach
• Market research
• Competitor analysis

Agency essential: Predictable client pipeline. No more feast or famine.

9. Fliki – Text to Video AI

What it does: Turns text into videos in 60 seconds.

Client deliverables:

Video content packages:

• Social media videos
• Product explainers
• Course content
• Ad creatives
• YouTube videos

Why clients love it:

• 1,000+ AI voices
• 75+ languages
• Voice cloning included
• AI avatars available
• Brand kit support

Regular pricing: $14/month Black Friday deal: Usually 50% off Expected price: $7/month (annual)

Perfect for:

• Video marketing packages
• Social media management
• Content creation services
• Multi-language campaigns
• Fast turnarounds

Profit margin: Charge $500 for video package. Cost you $14. Scale unlimited.

10. Pictory AI – Video Creation Suite

What it does: Blog posts to videos automatically.

Agency workflow:

Content repurposing:

• Turn client blogs into videos
• Convert webinars to clips
• Edit long videos fast
• Remove filler words
• Add captions automatically

Client value:

• More content from same work
• Video marketing included
• Social media covered
• SEO video benefits

Regular pricing: $19/month Black Friday deal: Usually 20% off + code Expected price: $15/month (annual) Extra: Use code “KIMBERLY20” for 20% off

Perfect for:

• Content multiplication
• Video editing services
• Social media packages
• YouTube management
• Podcast video clips

Stack with Fliki: Different strengths. Use both for complete video services.

11. AdCreative.AI – Ad Design Automation

What it does: Generates conversion-focused ad creatives.

Agency ad management:

Create unlimited ads:

• Facebook ads
• Instagram ads
• Google Display ads
• LinkedIn ads
• Banner ads

AI optimization:

• Tests what converts
• Learns from data
• Improves automatically
• A/B test ready
• Brand consistent

Regular pricing: $29/month Black Friday deal: Usually 50% off Expected price: $14.50/month (annual)

Perfect for:

• Paid ad clients
• Social media advertising
• Display campaigns
• E-commerce ads
• Testing ad variations

Time saved: 10 ad variations in 5 minutes. Used to take 3 hours.

12. MGX Dev – Development Tool

What it does: (Assuming web development/design tool)

Agency development needs:

• Client website building
• Landing page creation
• App development
• Technical projects
• Custom solutions

Black Friday watch: Development tools often 40-60% off.

13. CloudTalk – Cloud Phone System

What it does: Professional phone system for agencies.

Client communication:

Essential features:

• International numbers
• Call recording
• Team collaboration
• CRM integration
• Analytics dashboard

Why agencies need it:

• Professional image
• Track team calls
• Record client conversations
• Monitor quality
• Scale easily

Regular pricing: $25/user/month Black Friday deal: Usually 40% off Expected price: $15/user/month (annual)

Perfect for:

• Client calls
• Sales team
• Support lines
• International clients
• Remote teams

Professional touch: Real business number. Not your personal cell.

14. Blackbox AI – Coding Assistant

What it does: AI-powered code generation.

Agency development:

Speed up coding:

• Write code 10x faster
• Debug automatically
• Explain complex code
• Multiple languages
• Real-time suggestions

Use cases:

• Client websites
• Custom tools
• Automation scripts
• API integrations
• Technical projects

Regular pricing: $0-20/month Black Friday deal: Premium features discounted Expected price: Likely under $10/month

Perfect for:

• Technical agency services
• In-house tool development
• Client custom work
• Automation projects
• Tech stack optimization

Competitive edge: Deliver technical work faster. Charge same. Higher profit.

15. Descript – Video & Podcast Editing

What it does: Edit videos by editing text.

Agency content production:

Revolutionary editing:

• Edit video like docs
• Remove filler words automatically
• Overdub mistakes
• Multi-track editing
• Screen recording

Client deliverables:

• Podcast editing
• Video content
• Webinar clips
• Course creation
• Social snippets

Regular pricing: $12-24/month Black Friday deal: Usually 50% off annual Expected price: $6-12/month

Perfect for:

• Podcast clients
• Video marketing
• Course creators
• Webinar services
• YouTube management

Efficiency gain: 5-hour edit becomes 30 minutes. Same quality.

16. Tidio – Live Chat & Chatbots

What it does: Customer chat for client websites.

Agency service offering:

Chat management package:

• Live chat widget
• AI chatbot included
• Lead generation
• Multi-site management
• Mobile app

Client benefits:

• Capture more leads
• 24/7 availability
• Better customer service
• Qualified leads
• Easy handoff

Regular pricing: $19-394/month Black Friday deal: Usually 50% off Expected price: $9.50-197/month (annual)

Perfect for:

• E-commerce clients
• Service businesses
• Lead gen sites
• Support packages
• Conversion optimization

Recurring revenue: Charge clients $99/month. Manage multiple from one dashboard.

17. SmartReach.AI – Sales Outreach

What it does: Multi-channel outreach automation.

Agency growth engine:

Omnichannel prospecting:

• Email sequences
• LinkedIn messages
• Twitter DMs
• WhatsApp
• SMS campaigns

Smart features:

• Unified inbox
• Email warm-up
• Deliverability focus
• A/B testing
• Analytics

Regular pricing: $29-99/month Black Friday deal: Usually 40% off Expected price: $17-59/month (annual)

Perfect for:

• Client acquisition
• Partnership outreach
• Influencer campaigns
• Link building
• Guest posting

Predictable pipeline: Consistent outreach = consistent clients.

My Black Friday Shopping Strategy

Pre-Black Friday (Now)

Week 1: Research

• Compare tool pricing
• Read current reviews
• Join waitlists
• Set up wishlists
• Subscribe newsletters

Week 2: Budget

• Calculate total costs
• Prioritize must-haves
• Set spending limit
• Prepare payment methods
• Clear credit card space

Black Friday Week

Day 1 (Friday): Priority purchases:

• Hostinger (limited stock)
• Surfshark (early bird bonus)
• Apollo.io (tier limits)

Day 2-3 (Weekend): Content tools:

• SEOWriting
• Fliki
• Pictory
• ElevenLabs

Day 4-5 (Monday-Tuesday): Marketing automation:

• Instantly.AI
• SmartReach
• AdCreative.AI
• CloudTalk

Day 6-7 (Wednesday-Thursday): Specialized tools:

• CodeSpy
• Descript
• Tidio
• Blackbox AI

Post-Black Friday

Cyber Monday:

• Check for better deals
• Price match if possible
• Grab last-minute offers

Week after:

• Set up all tools
• Train team
• Integrate systems
• Start using immediately

Budget Breakdown

Essential Tier ($500-1000)

Must buy for agency survival:

1. Hostinger ($95/year)
2. Surfshark ($48/year)
3. SEOWriting ($168/year)
4. Apollo.io ($408/year)

Total: $719/year

Growth Tier ($1000-2000)

Scale agency faster:

1. Instantly.AI ($264/year)
2. Fliki ($84/year)
3. ElevenLabs ($30/year)
4. SmartReach ($204/year)

Total: $582/year

Pro Tier ($2000+)

Maximum performance:

1. Pictory ($180/year)
2. AdCreative ($174/year)
3. CloudTalk ($180/year)
4. Descript ($72/year)
5. Tidio ($114/year)
6. CodeSpy ($456/year)
7. Blackbox AI ($120/year)

Total: $1,296/year

Complete stack: $2,597/year Regular price: $8,000+/year Savings: $5,403/year

ROI Calculator

Tool Costs vs Revenue Generated

Content services:

• SEOWriting cost: $168/year
• Charge clients: $500/month × 3 clients
• Revenue: $18,000/year
• ROI: 10,614%

Video production:

• Fliki + Pictory cost: $264/year
• Charge clients: $500/month × 5 clients
• Revenue: $30,000/year
• ROI: 11,264%

Outbound sales:

• Instantly + SmartReach cost: $468/year
• New clients gained: 12/year
• Average client value: $2,000
• Revenue: $24,000/year
• ROI: 5,028%

Total investment: $2,597 Total revenue potential: $72,000+ Overall ROI: 2,673%

One tool pays for entire stack. Rest is profit.

Tool Combinations That Work

Combo 1: Content Factory

Stack:

• SEOWriting (articles)
• Fliki (videos)
• ElevenLabs (voiceovers)

Offer: Complete content package Charge: $1,500/month Cost: $24/month Profit: $1,476/month

Combo 2: Outbound Machine

Stack:

• Apollo.io (leads)
• Instantly.AI (email)
• SmartReach (multi-channel)

Result: Predictable client pipeline New clients: 3-5/month Cost: $73/month Value: Priceless

Combo 3: Video Studio

Stack:

• Pictory (editing)
• Descript (podcasts)
• ElevenLabs (voice)

Offer: Video production service Charge: $2,000/month Cost: $27/month Profit: $1,973/month

Combo 4: Ad Agency

Stack:

• AdCreative (design)
• CodeSpy (research)
• Meta/Google accounts

Offer: Full ad management Charge: $3,000/month Cost: $52/month Profit: $2,948/month

Team Training Plan

Week 1: Setup

• Install all tools
• Connect integrations
• Set permissions
• Create SOPs

Week 2: Training

• Tool-by-tool tutorials
• Create templates
• Test workflows
• Document processes

Week 3: Implementation

• Start with 1 client
• Apply new tools
• Measure results
• Refine approach

Week 4: Scale

• Roll out to all clients
• Track time savings
• Calculate ROI
• Optimize further

Common Mistakes to Avoid

Mistake 1: Buying Everything

Don’t buy tools you won’t use.

Start with essentials. Add later if needed.

Mistake 2: Skipping Research

Don’t buy blindly.

Read reviews. Watch demos. Compare options.

Mistake 3: Missing Deadlines

Deals expire fast.

Set reminders. Check emails. Act quickly.

Mistake 4: Forgetting Renewals

Next year costs more.

Lock in multi-year when possible. Save long-term.

Mistake 5: No Implementation Plan

Tools don’t use themselves.

Schedule setup time. Train team. Actually use them.

Mistake 6: Not Tracking ROI

Measure what matters.

Track time saved. Count new clients. Calculate profit.

Mistake 7: Ignoring Alternatives

Better deals exist.

Compare competitors. Check AppSumo. Consider lifetime deals.

Lifetime Deal Hunting

Where to Find Them

AppSumo: Lifetime deals on new tools. Often better than Black Friday.

PitchGround: Software lifetime deals. Great for agencies.

DealMirror: Curated lifetime offers. Updated daily.

Product Hunt: Launch deals. Early access pricing.

Lifetime vs Annual

Lifetime pros:

• Pay once forever
• No renewal worry
• Locked price
• Better long-term value

Lifetime cons:

• Higher upfront cost
• Tool might shut down
• Updates uncertain
• Less proven tools

Strategy: Mix both. Lifetime for proven tools. Annual for cutting-edge.

My Personal Priorities

Must Buy (No Matter What)

1. Apollo.io – Agency lifeblood
2. Hostinger – Client hosting
3. SEOWriting – Content scaling
4. Instantly.AI – Outbound engine

These four keep agency running. Everything else is bonus.

Nice to Have

1. Fliki – Video scaling
2. ElevenLabs – Voice services
3. AdCreative – Ad efficiency
4. Descript – Content production

Improve services. Not critical yet.

Experimental

1. Blackbox AI – Learning coding
2. MGX Dev – New capabilities
3. Prettify – Testing value

Test these. Cancel if not useful.

Questions to Ask Before Buying

For Each Tool:

1. Do I actually need this? Or just want it because discount?

2. Will I use it weekly? If not, skip it.

3. Can it generate revenue? Direct or indirect?

4. Does it save time? How much? Worth the cost?

5. Can I train my team? Complex tools sit unused.

6. Does it integrate? With existing stack?

7. What’s the alternative? Free option available?

8. Can I afford it? Even at discount?

9. What’s renewal cost? Next year matters too.

10. Do competitors use it? If yes, probably essential.

Negotiation Tips

Get Extra Discounts

Email directly: “I’m buying multiple tools. Can you do better?”

Bundle purchases: “I’ll buy 2-year if you add 6 months free.”

Social proof: “I have 10K followers. Can you sponsor?”

Agency discount: “We’ll use for all clients. Agency rate?”

Referral program: “I’ll promote. Give me better deal?”

What Actually Works

Best approach: Professional. Brief. Specific request.

Bad approach: Begging. Demanding. Being rude.

Success rate: 30-40% give extra discount. Worth asking.

Final Checklist

Before Black Friday

✓ Research all tools ✓ Set budget limit ✓ Prioritize purchases ✓ Join email lists ✓ Clear payment methods ✓ Schedule shopping time ✓ Create account ahead ✓ Bookmark deal pages

During Black Friday

✓ Buy essentials first ✓ Check deal terms ✓ Screenshot receipts ✓ Save discount codes ✓ Read fine print ✓ Verify renewal rates ✓ Test immediately ✓ Request refund if bad

After Black Friday

✓ Set up tools ✓ Train team ✓ Document workflows ✓ Track usage ✓ Measure ROI ✓ Cancel unused ✓ Calendar renewals ✓ Share learnings

My Commitment

I’m buying all 17 tools this Black Friday.

Why?

• Scale my agency 10x
• Better client results
• Higher profit margins
• Competitive advantage
• Future-proof business

Investment: $2,597 Expected return: $100,000+ in 2026

One successful client pays for everything. Everything else is pure profit.

What About You?

Which tools will you buy?

Start with these 4:

1. Hostinger
2. Apollo.io
3. SEOWriting
4. Instantly.AI

Total: ~$900/year

These four transform any agency. Everything else is extra.

Next level (add these 4):

1. Fliki
2. ElevenLabs
3. Surfshark
4. SmartReach

Total: ~$500/year more

Now you’re competing with top agencies.

Pro level (add remaining): Complete stack for $2,600/year.

Versus $8,000+ regular price.

The Real Question

Can you afford NOT to buy these?

Your competitors are buying them. Getting faster. Charging less. Winning clients.

Black Friday 2025 might be last chance at these prices. AI tools getting expensive.

Lock in now. Save forever.