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Website SEO Audit Checklist in 2021

It’s very important for ALL website owners to conduct site SEO audit on a regular basis. When search engines crawl your site,

it checks some technical SEO issues, slow page speed, duplicate content, broken links, or anything else that could be preventing your website from getting all the traffic (and conversions) it deserves.

Here is a checklist of what to include in an initial SEO audit:

Introduction to SEO Audit

  • Pages to be audited

Technical Checks for SEO Audit

  • Crawl site
  • Robots.txt, no-index, no-follow
  • Pages to de-canabilize via 301 or canonicalization

On-Page SEO Audit

  • Does each page have a clear target keyword
  • Does each page have supporting keywords
  • Review title tags and meta descriptions
  • Review header and alt tags
  • Review URL structure
  • Review internal links
  • Review page linkability
  • Copy length
  • Social buttons inclusion
  • Review navigation structure

Off-Page SEO Audit

Search Engines

  • How site has dealt with the main Google Algorithm changes
  • Sentiment in the results pages
  • Indexed content
  • Search engines to submit sitemap too

Actions for SEO Audit

  • Learnings and recommendations
  • Example changes and time-scales

Suppose you glean insights from your SEO audit and your competitors. If you fix and improve based on that.

You will be a step ahead of someone who is stuck panic about every “new” ranking factor. You will get exponential results while he is fighting for incremental improvements.


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